Pharrell To Launch New Liquor

                                

Pharrell Williams is adding another job title to his already impressive list: Liquor distiller. The rapper, singer, record composer, producer, and fashion designer, recently launched a new ultra-premium cream liqueur he’s calling Qream.

Williams has partnered with alcohol powerhouse Diageo, makers of Smirnoff, Baileys, Crown Royal and Johnnie Walker just to name a few.  The vodka-based Qream, will launch in two flavors, Peach and Strawberry.

Pharrell is confident in his latest endeavour after having found what he believes is a possible untapped niche market, "I looked at the market, I looked at the holes out there, and it felt like indulgence and women were the two things that were being neglected”.

He also added, “Qream was created for contemporary women who work hard and want to relax with friends at the end of the day. Women make up half the population and Qream is about celebrating that power. To work with Diageo in bringing something original like Qream and the notion of delicious living to market has been a thrill”.

Williams is heavily involved in every step of the process, from tasting and bottle design, to brand identity and promotion.  He joins the company of other Hip Hop stars with beverage brands like Diddy’s Ciroc Vodka and Ludacris’s Conjure Cognac.
Expect to see the N.E.R.D star as he hosts several launch parties later this month in L.A, Miami and NYC.

- By Adil Nazarali